Negotiation in business is a critical aspect to getting more accomplished and generating more valuable sales. Negotiation is founded upon principles but it could be argued that it is more art than science. The best negotiators are often brilliant strategists and gifted technicians but their perhaps most unsung trait is the mastery of the true art of negotiation. Let’s explore this a little more.
The basic fundamentals of negotiation call for careful planning and, in most cases, pursuit of a solution that leaves all parties better off than they were before. While these basic principles can guide and govern many negotiating scenarios, there is certainly more to it.
What is the art of negotiation? The art behind this critical business skill comes from the intangible ability to simply get the job done. For example, perhaps you have experienced a negotiation where you followed your plan to the letter and felt like you tactically handled it perfectly. The end result: the negotiations failed and you were left scratching your head as to how this could have happened.
Now consider a scenario where a negotiator also follows their plan, but only almost according to plan. Their tactics are sound but there seem to be some key elements missing. The end result: the negotiation is a dramatic success and, despite the negotiator’s apparent missteps, everything seemed to work out great. What was the difference?
As you may be gathering, the answer to what differed between these two scenarios may not be readily apparent. The negotiator who seemed to do everything perfectly failed and the one who seemed to stray away from the original plan had more success. What gives? The answer lies in the intangible nuances of human nature.
Chances are, the successful negotiator from our example probably sensed the need to change his or her course during the negotiation. This could have been based upon a specific response from the other party, body language, or just an instinctual feel for how things were proceeding. They adjusted their plan, perhaps stopping short of seeking all the objectives they originally set out to achieve. They may have even offered an additional incentive to the opposite party.
While this approach may not immediately make sense, it is highly effective. Sure, we all have an agenda when it comes to negotiations. However, asking for too much puts the entire agenda at risk, while knowing when to say when may eliminate a single objective but leave the rest intact and still satisfy all parties when the day is done. The ability to recognize the need for this and know when to change the plan is an art that the best negotiators have mastered. Even they may not know exactly how they do it; it’s just a feel for the process that makes them great.
This feel for negotiation comes from two key things: experience and attentiveness to the other party in the negotiation. The take home message is to pay attention and be involved in as many negotiations as you possibly can. These elements will make you better and will help hone your feel for the process that will make you better over time.
In summary, you can call it a sixth sense, a gut instinct, or whatever you wish, but the art of negotiation comes not from a textbook, but from within each of us. Knowing when to say when, when to not press for that extra benefit you would like to have, is what sets the best negotiators apart from the rest of the world. It is their artistry that can inspire all of us to reach new heights in business.